Nathalie Beslay - Naaia :Compliance must become a lever of value creation

Naaia joins Positive AI as a member. Founded in 2021 by four entrepreneurs, including three lawyers specializing in the digital transformation of regulated industries, Naaia provides an operational response to accelerated compliance needs.

Interview with Nathalie Beslay, CEO

Why did Naaia choose to join Positive AI, and how does this collaboration reflect your commitment to responsible AI?

At Naaia, we are convinced that there is no high-performing, sustainable AI without trust. This belief is what drives our commitment to supporting organizations in structuring and deploying responsible and compliant artificial intelligence.

In a still-emerging market where operational expertise in this field remains scarce, we have developed a strong understanding of the challenges related to regulation, standards, governance, and AI system reliability. We believe it is essential to share this knowledge with all stakeholders to help them build trustworthy AI.

Our commitment goes beyond this: we are already active members of collectives such as Impact AI and Hub France IA, and signatories of the AI Pact, reaffirming our ambition to promote ethical and responsible AI to both institutions and the market.

Joining Positive AI was a natural step in this journey. This collaboration allows us to amplify our impact by joining forces with other committed players. Together, we can accelerate the development of an ecosystem where responsible AI becomes the norm, not the exception.

Companies are facing increasing challenges regarding regulatory compliance for AI. In your view, what are the main obstacles they encounter?

Let’s start with the big picture: companies operate in an environment where AI regulations are rapidly accelerating on a global scale. Over 60 countries are currently working on laws, policies, and best practices, with more than 2,000 initiatives underway. Recently, South Korea passed an AI law, and Japan is fast-tracking its own legislation. Even more striking, in the U.S., federal states are producing a growing number of AI-related bills. In fact, the first two months of 2025 have already generated more proposed AI laws than the entire year of 2024.

Beyond regulations, we’re seeing a proliferation of international standards and specifications: ISO, CEN, national standards, and consortiums are contributing to a vast normative framework for AI, covering terminology, trustworthy AI, risk and management systems, and data quality.

On top of that, there are universal challenges tied to AI: return on investment, environmental impact, intellectual property. In response, organizations must structure their approach to manage compliance and risk effectively.

However, our daily conversations with public and private organizations reveal that most are still unprepared. Many are only just beginning to ask the right questions — and this is the right time to do so — especially around governance: risk management, assignment of responsibilities, new processes and tools, and updated validation and testing strategies.

To make this actionable, companies will need to create an operational compliance model. As of now, compliance is not a standard practice among the teams developing and deploying AI products. Producing evidence of compliance is complex, involves multiple stakeholders, and requires regular updates. Most teams lack the training and tools needed to meet these evolving demands. Many organizations also lack visibility into their AI use cases — whether internally developed, customized, or off-the-shelf — and don’t yet have a comprehensive mapping that would enable robust long-term governance.

Finally, the growing normative context will require organizations to level up their technical skills in managing AI system requirements, as well as the metrics and controls used to assess them. These technical requirements, accompanying the regulations, will help organizations improve the performance of their AI systems — this is what we at Naaia call “compliance through value.”

How can Naaia help companies overcome these obstacles?

At Naaia, our mission is to support organizations in managing the burden of compliance. We provide them with a pragmatic and operational approach to AI compliance and risk management. Our solution also helps them navigate the overwhelming landscape of regulations and standards, build skills, and maintain long-term compliance.

To address all of these challenges, we’ve developed a scalable SaaS tool designed to accelerate compliance scores (and thus increase trust from users, partners, and clients) with end-to-end features:

AI product inventory
Risk qualification
Action plans with templates and shared practices
Centralized repository for audit-proof compliance documentation

In response to the complex regulatory and normative environment, Naaia integrates all applicable global regulations, AI standards (ISO 42001, NIST, and in the future, harmonized standards), as well as custom frameworks upon client request.

We often say that we support our clients all the way to the “last mile,” so they can focus on innovation above all, with one key objective: achieving compliance to build trust.

Nathalie Beslay – Naaia :Compliance must become a lever of value creation

Naaia joins Positive AI as a member. Founded in 2021 by four entrepreneurs, including three lawyers specializing in the digital transformation of regulated industries, Naaia provides an operational response to accelerated compliance needs.

Interview with Nathalie Beslay, CEO

Why did Naaia choose to join Positive AI, and how does this collaboration reflect your commitment to responsible AI?

At Naaia, we are convinced that there is no high-performing, sustainable AI without trust. This belief is what drives our commitment to supporting organizations in structuring and deploying responsible and compliant artificial intelligence.

Our commitment goes beyond this: we are already active members of collectives such as Impact AI and Hub France IA, and signatories of the AI Pact, reaffirming our ambition to promote ethical and responsible AI to both institutions and the market.

Joining Positive AI was a natural step in this journey. This collaboration allows us to amplify our impact by joining forces with other committed players. Together, we can accelerate the development of an ecosystem where responsible AI becomes the norm, not the exception.

Companies are facing increasing challenges regarding regulatory compliance for AI. In your view, what are the main obstacles they encounter?

Beyond regulations, we’re seeing a proliferation of international standards and specifications: ISO, CEN, national standards, and consortiums are contributing to a vast normative framework for AI, covering terminology, trustworthy AI, risk and management systems, and data quality.

On top of that, there are universal challenges tied to AI: return on investment, environmental impact, intellectual property. In response, organizations must structure their approach to manage compliance and risk effectively.

How can Naaia help companies overcome these obstacles?

To address all of these challenges, we’ve developed a scalable SaaS tool designed to accelerate compliance scores (and thus increase trust from users, partners, and clients) with end-to-end features:

AI product inventory

Risk qualification

Action plans with templates and shared practices

Centralized repository for audit-proof compliance documentation

In response to the complex regulatory and normative environment, Naaia integrates all applicable global regulations, AI standards (ISO 42001, NIST, and in the future, harmonized standards), as well as custom frameworks upon client request.

We often say that we support our clients all the way to the “last mile,” so they can focus on innovation above all, with one key objective: achieving compliance to build trust.