Deploying Responsible Artificial Intelligence in business

Why should we make AI more responsible?

Organizations have a role to play

For several years now, artificial intelligence has been at the heart of scientific, technical and human progress. It is now present in all professions and industries and raises questions with regard to all economic processes and how society is organized. Its omnipresence raises questions for the general public, consumers, and employees who see in it an opportunity to improve their daily lives, but also the risk of losing their job or control over some of the freedoms they enjoy.

Companies, which are the first instance in the development and deployment of AI, have a major role to play to ensure that AI combines its potential for innovation with respect for human rights.

To face up to these major challenges, companies need solutions for putting the recommendations on Responsible Artificial Intelligence into practice. As the first port of call for the creation and deployment of AI, companies must take responsibility and work to ensure the ethical use of artificial intelligence within organizations, in order to avoid any malfunctions or other flaws. The challenge ahead is significant: to (re)define the models of artificial intelligence systems and their objectives in order to create Responsible AI.

The difficulty of establishing mature Responsible AI programs 

However, according to a recent BCG study, although 84% of companies say that Responsible Artificial Intelligence ought to be a priority, only 16% of them have developed a mature program due, in particular, to a lack of operational solutions and tools with which to apply them. In reality, companies therefore encounter difficulties in putting the ethical AI recommendations into practice. In 2021, only 48% of players who successfully deployed AI throughout an organization did so with Responsible AI.

What are the benefits of Responsible AI for your organization?

Faced with the growing and rapid advance of AI, organizations must ensure that they use these technologies responsibly with respect to their stakeholders. Ensuring the accountability and ethics of its AI systems generates value for an organization on several levels:

• Reassures customers by showing that the organization adheres to its own objectives and commitments on ethical matters;
• Shows its ability to build AI systems in a responsible framework, which is demanded by the majority of users and purchasers of AI solutions;
• Offers a guarantee to the general public, who are increasingly aware of the issues involved in the responsible development of artificial intelligence;
• Highlights the organization's responsible approach to current and future employees who work in these fields, and also to developers who are expecting concrete action from their company on ethical matters;
• Addresses compliance issues by anticipating the future European 'AI Act' regulations, which will take effect in 2025

That's why Positive AI is calling on all companies and voluntary organizations that manage and/or develop AI systems to join the association and support the development of Responsible Artificial Intelligence.